Technical SEO includes technical features that need optimization to improve your visibility and ranking in SERPs. Most of the work in SEO (~ 80%) consists of researching what content to actually write or write the content about. Simply put, the best thing you can do to create products that are search engine friendly is to simply write clear, well-structured code at a fundamental level. While some website visitors come from social media, paid ads, or marketing emails, a successful website also needs visitors who “stumble upon your site through their own searches.
Keyword research involves using software programs such as Ahrefs and Moz to identify the search engine terms (keywords) that drive traffic to your site. On-site SEO efforts focus on optimizing the technical aspects of your website, ensuring that it is configured and updated in such a way that search engines can easily discover who you are, what you do and where you are. Search engines like Google analyze and index web content based on the relevance of specific topics and search queries. Along with architectural adjustments, the way you write, format and present your site's content is also part of making or breaking your search engine rankings.