Search engine optimization (SEO) is a complex and ever-evolving field that requires a deep understanding of how search engines work and how to optimize websites for better rankings. It's important to stay up-to-date on the latest SEO news and trends, as well as to understand the difference between on-page and off-page SEO. To become an expert in SEO, you need to invest time and effort into learning the basics, understanding the different aspects of SEO, and mastering the skills required to be successful. One of the best ways to learn SEO is by reading articles and books written by experts in the field.
There are also many podcasts available that feature interviews with experienced SEOs who share their successes, failures, and experiences. Additionally, there are active SEO communities on social media platforms such as Facebook where you can ask questions and get advice from other experienced SEOs. According to Anders Ericsson's theory of deliberate practice, it takes 10,000 hours of practice to become an expert in any field. While this may seem like a daunting task, it's important to remember that you never stop learning when it comes to SEO.
Even after 11 years of experience in the field, I'm still learning new things every day. To become an expert in SEO, you need to understand how search engines work and how they rank websites based on what they consider most relevant to users. You should also familiarize yourself with the different aspects of SEO such as technical configuration, keyword research, link building, content optimization, and more. Additionally, it's important to stay up-to-date on the latest trends and news in the industry.
One way to do this is by reading articles from top publications such as Mashable, Entrepreneur, TechCrunch, and Forbes. You can also watch videos from experienced SEOs or attend conferences if possible. Additionally, you can join Facebook groups such as Ahrefs Insider which has almost 17,000 members who are always willing to answer questions and offer advice. To become a T-shaped SEO expert, you need to have extensive knowledge of all aspects of SEO but excel in one particular area. This could be technical configuration, keyword research, link building, content optimization or any other aspect of SEO. Once you have a good understanding of the basics of SEO, you can start practicing by creating high-quality links for your website or optimizing content for better rankings.
You can also take courses or get certified in SEO which can be very useful if you plan to pursue an SEO career. Finally, if you want to take a more organized approach to learning SEO or training your entire team, check out Moz Academy's SEO Essentials Certification which provides a comprehensive overview of all aspects of SEO. By investing time and effort into learning the basics of SEO and mastering the skills required to be successful in the field, you can become an expert in no time. With dedication and practice, you'll soon be able to evaluate potential hires for their readiness before hiring them and know exactly what needs to be done for successful SEO campaigns.