Know the difference between on-page and off-page SEO. With this in mind, while you shouldn't spend all day reading SEO news, it's important that you stay on top of it. Podcasters often interview smart SEOs about their successes, failures, and experiences, making podcasts a great way to stay up to date on the go. For example, in this episode of the Authority Hacker podcast, the extraordinary link building Bibi shares her creative approach to linking outreach emails.
Facebook has an active SEO community who are always willing to answer questions and offer advice in case you need it. In fact, our Facebook group, Ahrefs Insider, has almost 17,000 members and is very active. Anders Ericsson, theorized that learning a new skill requires 10,000 hours of practice. Without a doubt, you will understand SEO well at that time, but the truth is that you never stop learning.
I have been involved in SEO for more than 11 years and I learn new things all the time. Have you ever wondered how major search engines like Google, Bing and Yahoo rank your website within their searches? Or how do you display and rank content such as videos or local listings based on what the search engine considers most relevant to users? Welcome to the world of search engine optimization (SEO). This course is the first in the SEO Specialization and is intended to give you an idea of SEO with some fun practices for you to see on Google. Being a T-shaped SEO means that you have extensive knowledge of everything related to SEO, but excel in a particular area.
Once the technical phase of SEO, which has to do with infrastructure-related configuration, is passed, the other phases of SEO are strongly related to keywords. After following my previous SEO beginner recommendations, I would review some of the posts online, watch some videos from SEO experts online, and look to attend a conference if it's convenient for you. Many top publications also offer space for SEO-related content, including Mashable, Entrepreneur, TechCrunch and, of course, writers like Jayson DeMers, John Rampton and I covered SEO here at Forbes. Being hyper-specific in this way is a good idea if you're learning SEO to become a sought-after SEO expert.
By investing a few hours a month, you can become a real SEO expert and then you'll have the knowledge to know what the people you hire should do to do SEO for you, and you'll be able to better evaluate their readiness before hiring them. On-page and off-page SEO terms rank SEO activities based on whether you perform them on the website. I started with SEO 18 years ago and it took me a couple of years to understand what SEO is and how it works. Creating high-quality links to your website is undoubtedly one of the most challenging aspects of SEO and one of the most in-demand SEO skills.
All courses come with an SEO certification, which can be very useful if you plan to pursue an SEO career. If you want to take a more organized approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. For a detailed summary of the need to hire an SEO and the things to consider, you can read Do you need an SEO. There is no better resource I've found as a starting point for learning SEO than Moz's The Beginner's Guide to SEO.
Chapter 2 Search Engines In the second chapter of this SEO guide, you'll learn what search engines are, how they work, and what are the most important SEO ranking factors in Google. The reason I gave 6 months as a minimum period is that SEO takes time to work and you may have to wait a couple of months (or more) to see the impact of SEO-related changes on a website. .