How to do your own search engine optimization?

Here are my top 10 do-it-yourself SEO tips. Premium SEO tools like Semrush can quickly identify keyword gaps. So if you own an accounting software company, instead of trying to rank for a supercompetitive keyword like “accounting software with around 52 million searches and national brands competing for the top spot”, try a specific and more relevant approach, such as “accounting software for real estate agents”. The goal of Google and search engines is to bring original and relevant content to the top when users search in the terms they are looking for and to suppress duplicate content and invaluable pages.

So, if you want to add content from another site, a simple best practice is to link it and refer to the original source or use 301 redirects from any duplicate pages to the original pages. Some of the most important elements for search engine optimization are found on your own website. You may hear a lot about link building (which we'll talk about in a moment), but link building without good site search optimization isn't going to be as effective. Here are the minimum elements of optimization on the site that you should place on each of the main pages of your website, including and especially the home page.

He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 best sellers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the best-selling authors of the New York Times and was recognized as one of the 100 best entrepreneurs under 30 by President Obama and one of the 100 best entrepreneurs under 35 by the United Nations. As you try to do your own search engine optimization, the first point of focus should be keyword research.

You need to know the words or phrases people use to find your products or services, leading them from search engines to your website or social media channel. If you think of ranking at the top of search results as a popularity contest, links are like votes that say your website deserves to be ranked high. Create an XML sitemap file to ensure that search engines discover new and updated pages on your site, listing all relevant URLs along with the last modification dates of their main content. The rest of this document provides guidance on how to improve your site for search engines, organized by topic.

You can do this in Google Search Console (here's a guide that shows you how to set it up) or by using the organic keywords report in Ahrefs Site Explorer. If you've improved your website crawling and indexing with Google Search Console or other services, you're probably curious about the traffic coming to your site. In any case, you'll want to write your meta description with a human audience in mind that includes the main keywords of the page, since the meta description appears in search results. An SEO expert or agency can help ensure that when consumers perform a web search, your website is one of the first resources to appear in search results.

And the more content you have, the more likely search engines are to place more pages of your website in the search index. Make sure all pages on your website are accessible through links and don't require an internal search function to find them. That's why you have to use your company or brand name and keywords in both the title and meta description; this helps the search results stand out to the search engine when you search for those terms. When Google is presented with the same content in multiple places, it will only show one page and exclude the others from search rankings.

Search engines can use this knowledge to display your content in useful (and eye-catching) ways in search results. .