Improving search visibility involves multiple tasks for SEO companies, including keyword research, link building, content creation, and more. These discussions are also an excellent time to ask questions and that’s another part of what SEO companies do, they educate their clients. Increased visibility in search engines means more traffic coming to your website and ultimately more leads, phone calls, and sales. While some SEO companies apply the same generic reports to every account, Ignite Visibility builds custom reports based on the KPIs that matter most to your organization.
These six areas provide an overview of key focal points for many SEO companies and some questions that you should be discussing regularly with your SEO partner.
What does SEO do for a company?
SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as regional listings relevant to the location and business sector a brand belongs to. Having even a little bit of SEO knowledge can help you ask good questions and give you an idea of what to look for in an SEO company. While those are key, overarching benefits, there are plenty of other tangible benefits of working with an SEO company. Once you’ve partnered with your SEO firm, you can expect an introduction or kick-off meeting with your team of SEO strategists.