The decision to outsource SEO is a smart move if you lack the time or expertise to do SEO well. A reasonable goal for MoM traffic growth in the new year would then be 10-20%. Previous growth rates aren’t the only thing you need to look at when setting goals for organic traffic growth, either. With that said, the buyer journey (or marketing funnel) is anything but linear these days—especially in B2B marketing.
The basic goal of SEO is to boost your presence in relevant online search results, so you can earn more leads, sales, and revenue.
What are the three SEO goals?
With that in mind, we’ve put together a list of 10 SEO goals you can adapt to help get the process started. The purpose of SMART goals is to demonstrate the impact of specific marketing efforts, or in this case, your search and site optimizations. Organic traffic is often used as the first indicator of SEO success, as a high amount of organic traffic means you’re ranking high enough on search engines to be found by those inputting queries. This is one of those goals that brings together a number of different aspects of your SEO strategy, so working to make a positive impact on other goals will help move this one forward.
