Are there only 11 parts of SEO that you need to know? Far from it. As you define the SEO standards of your audience and the industry, keyword research is necessary to identify the best possible user intent to search and find what your audience is looking for. But, not only that, what your audience is looking for is just as important as the way they search for it. Subtle changes in keyword research can make or break an SEO strategy.
The user intent behind the keywords is the next thing that is absolutely vital to the success of any SEO campaign. But, throughout your keyword research, you'll find variations for “widgets for sale”, “DIY widgets” and “widgets” that do things. Each of these variations results in at least a tenfold increase in searches that lead to your landing page. If you hadn't done this keyword research and hadn't made adjustments based on market changes in audience search behavior, you probably wouldn't have found these deeper keywords that deserved the attention. It all depends on how you approach how deep you want to go into the research of keywords. The deeper you dig, the better opportunities you can end up discovering.
But, if you're in a rapidly changing industry where the market is changing rapidly, it may be important to integrate a quarterly or even bi-monthly keyword research task into your SEO process so you know exactly what audiences are looking for next. In addition, major issues with 404 errors on the site can also impair crawling and indexing. That's why it's so important to make sure your site is 100 percent functional and crawlable right from the start. Or, you have created a large homepage slider that takes 3 seconds to download just for the slider. However, search engine algorithms continue to change over time as the Web evolves, so online retailers must evolve with engines. We need to make sure we keep up with best practices to get the best possible rankings for relevant keywords.
Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand's search results. Each component builds on and complements the others. The stronger the connections between each of the 4 components of SEO: technical SEO, on-page SEO, off-page SEO and content, the better the results. The importance of technical SEO cannot be underestimated. Technical SEO allows search engines to interact with the site to identify keywords and phrases that customers have used in their searches.
Most content management systems already automate technical SEO, but there are other areas to consider to further optimize technical SEO. Off-page SEO involves driving traffic from other sites to your site. Some components of off-page SEO include creating relevant links from other sites, raising awareness on social media, and guest blogging to help cultivate the off-page visibility that drives more traffic to your site. Optimizing your keyword strategy for meta tags and other site components, such as images, will help keep customers on the site longer and with a more positive experience. Ease of access and specificity are crucial in determining the best way to create your on-page SEO. At the end of the day, your website only hosts your product. Creating clean and effective content that further strengthens your SEO will ensure that the customer has arrived at the exact place they have been looking for. Understanding the interconnectivity between the 4 main components of SEO can help your business grow and stand out.
However, it takes time and careful planning to ensure that your content, on-page, off-page SEO, and technical SEO are in harmony. Technical SEO covers issues related to website infrastructure, grouping and categorization, internal links, page speed and sitemaps, etc. These factors are directly related to Google's ability to crawl your website.
