If SEO were just about using keywords, then a keyword block would be all it takes to rank number one. As the name suggests, duplicate content refers to the well-known “copy and paste” content creation practice across domains and means that blocks of content copied from different sources exactly match each other or look very similar.
Search enginesprefer unique content, so deliberately duplicated content across different domains is perceived as one of the worst black hat techniques. When the same results are found on Google's list, it's a clear sign of manipulation of search engine rankings and usually results in a poor user experience. Duplicate content not only affects different domains, but also one domain.
However, the second case is not so serious because it is usually a sign of lack of knowledge or neglect. Therefore, it is crucial to implement a canonical tag to indicate the original version of your article. This way, you make other copies invisible to Google robots. Article spinning is a technique similar to the problem of duplicate content (above) and is becoming increasingly popular. This is higher-level plagiarism and involves the use of special software that takes the copied source and reformulates it for later use as a “new” and unique publication.
The modification efficiently reduces the risk of being detected by any plagiarism tool. What happens when you insert the term “cloaking” into the Google search bar? You will be given a Google Knowledge result that first explains “cloaking” as a search engine technique that presents completely different content or URL to the user than to the search engine spider. In fact, this method of SEO is considered misleading because it misleads search engines to get the desired rankings for the target keywords. In addition, it is a violation of Google's webmaster guidelines because, in most cases, it serves people with irrelevant results. By definition, keyword stuffing involves overusing the same keywords on a page to maximize its visibility and organic traffic. Keyword-packed content doesn't seem natural, so it's not easy to use.
The Unamo website optimization classifier can detect keyword stuffing on your page and warn you about its consequences. Discover 5 ways to create content that can be found without keyword stuffing. I agree with almost all of your points. But there are definitely places for paid links and that kind, as long as they're not too finished and working with natural SEO, you're going to be good and it can REALLY help.
Black hat SEOis a practice that goes against search engine guidelines, used to get a site to have a higher ranking in search engine results pages (SERPs). These unethical tactics don't solve the search engine's problem and often end up in a search engine penalty.
Black hat techniques include keyword stuffing, cloaking, and using private link networks. It went back 10 years and many mistakenly assumed that SEO was a manipulative marketing tactic that consisted of “cheating the algorithm” and using tactics to make Google think that your website was the best result for a search query. Excessively repeating the primary target keyword(s) of your page won't help you rank. Keyword stuffing, as it is known, will almost certainly result in the opposite.
Black hatSEOs sometimes try to manipulate a site's ranking by unnaturally including a keyword on a page. Keyword stuffing often happens in random blocks that lie outside the main content or inside paragraphs that just don't make sense when you read them out loud.
WordPress and Content Management System (CMS) plugins, such as Yoast SEO and All in One SEO, can help detect keyword stuffing before submitting an article. The last thing you want is to produce an article that reads unnaturally or as spam; this is a common reason why Google imparts PageRank penalties. While no one knows for sure what keyword density is most favored by Google's PageRank algorithm, many SEO professionals point to 1-2% of their article consisting of the keyword they're trying to rank for. If the title or headline of your article has to do with, for example, how to add gold or silver investments to your retirement savings account, don't mislead them by having the content discuss an unrelated topic, such as investing in the stock market. Baiting and switching with your readers is called “content cloaking”, and it can make your domain suffer from severe penalty. That in itself can reduce your search rankings, so adding black hat SEO tactics into the mix is extremely dangerous.
White hat SEO is all about creating quality content and providing better overall user experience for people who visit your site. People mistakenly assumed that SEO was a manipulative marketing tactic used to deceive the algorithm and make Google believe that their website was fit to be in the top search results. These landing pages have very little value and are only used to trick search engines and transfer visitors from their chosen result to another unrelated destination.