Black hat SEO is a practice that goes against search engine guidelines, used to get a site to have a higher ranking in the search engine results pages (SERPs). These unethical tactics don't solve the search engine's purpose and often end up in a search engine penalty. Black hat techniques include keyword stuffing, cloaking, and using private link networks. As the name suggests, duplicate content refers to the well-known “copy and paste” content creation practice across domains and means that blocks of content copied from different sources exactly match each other or look very similar.
Search engines prefer unique content, so deliberately duplicated content across different domains is perceived as one of the worst black hat techniques. When the same results are found on Google's list, it's a clear sign of manipulation of search engine rankings and usually results in a poor user experience. Duplicate content not only affects different domains, but also one domain. However, the second case is not so serious because it is usually a sign of lack of knowledge or neglect.
Therefore, it is crucial to implement a canonical tag to indicate the original version of your article. This way, you make other copies invisible to Google robots. Article spinning is a technique similar to the problem of duplicate content (above) and is becoming increasingly popular. This is higher-level plagiarism and involves the use of special software that takes the copied source and reformulates it for later use as a “new” and unique publication.
The modification efficiently reduces the risk of being detected by any plagiarism tool. What happens when you insert the term “cloaking” into the Google search bar? You will be given a Google Knowledge result that first explains “cloaking” as a search engine technique that presents completely different content or URL to the user than to the search engine spider. In fact, this method of SEO is considered misleading because it misleads search engines to get the desired rankings for the target keywords. In addition, it is a violation of Google's webmaster guidelines because, in most cases, it serves people with irrelevant results.
By definition, keyword stuffing involves overusing the same keywords on a page to maximize its visibility and organic traffic. Keyword-packed content doesn't seem natural, so it's not easy to use. The Unamo website optimization classifier can detect keyword stuffing on your page and warn you about its consequences. Discover 5 ways to create content that can be found without keyword stuffing.
Google strongly penalizes black hat tactics, whether done consciously or not. Read about 17 of them that can hurt your optimization efforts. Here are 17 black hat practices you should avoid because they can give you an algorithmic or manual penalty: 1.Duplicate Content 2.Article Spinning 3.Cloaking 4.Keyword Stuffing 5.Private Blog Networks (PBNs) 6.Footer Links with Commercial Anchor Text 7.Paid Links 8.Link Farms 9.Manipulating Search Engine Rankings 10.Poor User Experience 11.Canonical Tag Implementation 12.Keyword Density 13.Misleading Titles/Headlines 14.Content Cloaking 15.Google Bombing 16.Backlink Manipulation 17.Scholarship Links If you've been adding footer links with commercial anchor text at scale to manipulate results, it's likely that Google can identify them and penalize you for it. They used to be much more prevalent in the 90s and early 2000s, particularly among the fan pages of different TV shows, movies, musicians, etc.
Jamming your articles with as many keywords as possible is no longer an effective strategy to rank; WordPress and Content Management System (CMS) plugins, such as Yoast SEO and All in One SEO, can help detect keyword stuffing before submitting an article. The last thing you want is to produce an article that reads unnaturally or as spam; this is a common reason why Google imparts PageRank penalties. While no one knows for sure what keyword density is most favored by Google's PageRank algorithm, many SEO professionals point to 1-2% of their article consisting of the keyword they're trying to rank for. If the title or headline of your article has to do with, for example, how to add gold or silver investments to your retirement savings account, don't mislead them by having the content discuss an unrelated topic; this is called “content cloaking” and it can make your domain a severe penalty.
It is also a way of influencing the ranking of a page by artificially increasing the number of links to it and the anchor texts used for it. A black hat SEO professional will manipulate Google's algorithm by “helping” to rank a page for a completely different keyword; this happens because it is the same anchor text that is used for pages that link to that particular page. One of the most discussed examples of Google bombing was the “completely wrong” question for Mitt Romney. If you search for “completely wrong” images, Google will show you a photo with Mitt Romney.
A good backlink can also help Google map your website so that it has a better idea of what interests you; making it easier to show you as a search result. Creating scholarship links is also another black hat SEO strategy that involves creating links from educational websites in order to manipulate rankings.