Creating genius content is essential for success in the online world. With more than 1.8 billion websites online, it's important to understand how to optimize your content for search engine intent. Doing so can result in a massive increase in traffic, as CoSchedule saw a 594% increase after reshaping their SEO content strategy. Additionally, Ezoic saw a 186% increase in profits per 1000 visitors after creating a better user experience.
It's also important to consider the user experience of your website, as 38% of people will stop interacting with a website if the content and design are not appealing. Meyers wrote that 30% of Google's results on page one used HTTPS, and The Telegraph found that a four-second delay reduced page views by 11.02%. Brand New Copy increased organic traffic by 48% by cleaning metadata and internal link structure, while Mockingbird saw a 62% increase in organic traffic simply by updating H1 tags. When it comes to content creation, relevance to user intent is the most important ranking factor.
Deep or extensive content that addresses as many user concerns as possible and provides new perspectives on a topic is preferred by search engines. A study by HubSpot found that content between 2,250 and 2,500 words tended to receive the most organic traffic, although creating pages of much more than 2,500 words can also be beneficial. SEO tags continue to play an important role in content creation, despite the rise of semantic analysis. It's important to design websites for both people and search engines, as user participation is suspected to be an indirect ranking factor for Google.
Technical SEO is also essential for success, as it can be considered the foundation of SEO where everything else is based. It's important to make sure that your website is trackable and that the crawl budget is optimized. The number one technical error found on customer sites is linking to mixed content or HTTP pages, which can occur during an SSL migration and can be caused by several causes. It's not advantageous to have links to mixed content, as these links don't always redirect.
Additionally, you don't want content that links to broken or redirected pages, as this can affect speed and indexing. Creating an interconnection structure organized around similar themes allows the lower pages of your site to gain some authority from the pages of higher authority. Labels are even implemented to help organize content and allow readers to understand the context of certain topics. Google can rank your page in hours, days, weeks or months depending on a number of factors such as content popularity, technical considerations, crawl budget and more.
There are legitimate SEO techniques to rank faster for new content. Page speed is an important ranking factor as users expect a hassle-free browsing experience. If your pages take too long to load, your bounce rate will increase and your ranking will drop. You can check yours with GTmetrix or Google PageSpeed Insights and improve your Core Web Vitals with lazy loading, code minification, image compression and more.
Crawlers use internal links as a signal that helps them analyze and index information on your website. It's a good idea to do a technical SEO audit of your site every two months to check for 404 errors, redirect loops and broken links. When it comes to quality content, it should be compelling, easy to read, accurate, useful and relevant to the keyword you're targeting. Don't fill your page with the targeted keyword just to get it to rank - Google will penalize you for this - but incorporate it naturally into your page and identify 4-5 related keywords to target together. Backlinks from outside pages are also essential for success - Google released its revolutionary PageRank algorithm update in 1996 which made it clear that the number and quality of links to a page would be a strong indicator of its quality.