What Do SEO Companies Do and How Can They Help Your Business?

An SEO company offers search engine optimization (SEO) services to companies to help them improve their online visibility. SEO is the process of creating, editing, and reworking unique, searchable content and coding that ranks well on search engines. This allows a company's website to rank higher on search engine results pages. In addition, for a website to rank on Google, the website must also be secure, fast, crawlable and as friendly on mobile devices as it is on desktop computers.

SEO also includes the process of getting referrals from other important websites. An SEO company helps brands boost business by improving their online visibility. Work can be done in-house or by an agency or as a combined effort. In any case, a company and an SEO solution must provide the ability to discover, create, optimize and measure your SEO results.

Link building sometimes gets bad press for several reasons, but creating quality links from relevant sources is still the cornerstone of a successful SEO strategy. An SEO agency will identify opportunities to acquire links from relevant industry sites, quality directories and various other sources. The idea is to generate traffic from these sources by ensuring that the link points to something that offers value to the reader. Websites accumulate links organically, not all of which will be good; but previous SEO agencies may have knowingly created links that were bad at the time. It often happens that websites created over time by non-specialists can turn into a disaster, so an SEO agency will audit the structure of your site and make recommendations to improve it.

With current SEO tools and strategies, an SEO specialist knows what it takes to optimize your site and make it more attractive to search engines like Google, Bing and Yahoo. Once the SEO tools and platforms are in place, the SEO company can start executing its custom optimization strategy. Although many SEO companies produce good results, the hallmark of a large SEO company is its process of communicating with customers. Keep in mind that not all SEO professionals are created the same way, many only focus on one or two aspects of on-site and off-site SEO processes and tactics. If you're buying SEO services online, you've probably come across several different SEO companies.

To do this effectively, an SEO agency will need access to your site, your Google Analytics account (or other analytics software) and your Google Webmaster Tools account (if applicable). Developing an SEO strategy and writing goals for your SEO campaign depends on your industry, type of business, and overall objectives.