On-page SEO refers to SEO factors and techniques focused on optimizing the aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand on the web. In short, on-page SEO refers to the collection of elements embedded in your website. These are elements of the website that you can modify directly to fit your needs.
Off-page SEO involves all the elements of SEO outside your property's domains that influence search rankings. On-page SEO tells engines how to match pages to queries. But sorting pages that fall under the same query is much more difficult. search engines crawl a lot of signals to guess how relevant a page is compared to others.
On-page SEO is about optimizing the web pages of your website. In on-page SEO, your strategy is very much under your control. Off-page SEO, on the other hand, is about improving your SEO through other means, such as creating content and earning backlinks from other websites. These tactics lend credibility to your website.
If you want to use SEO best practices, on-page and off-page SEO are great places to start. Everyone has different opinions on how to measure the relevance of a website to a search and how to rank the results within a search. The main difference between on-page and off-page SEO is that on-page SEO refers to optimizing the HTML parts of your website that you control, while off-page SEO focuses on ranking factors that occur outside of your website, such as brand mentions and backlinks. And if you're curious about the difference between internal and external links and how each type can improve your SEO strategy, I also have a post on that topic.
As you learned, the biggest difference between on-page and off-page SEO is that you can control on-page optimization factors within your own website. It was an amazing article about on-page vs off-page SEO, it helps me understand the difference between on-page and off-page SEO. On-page SEO (also known as “on-site SEO”) is the act of optimizing different parts of your website that affect your search engine rankings. If you want to be successful with search engine optimization SEO, it's important to know and understand the difference between on-page and off-page SEO and how to apply them.
As you'll discover in the next section, the main difference between on-page and off-page SEO when it comes to links is that you can control the links that appear on your site. To fully understand the similarities and differences of on-page and off-page SEO, you need to learn how search engines work. You need to understand the difference between on-page SEO and off-page SEO work and how to use them in your marketing. To better understand the difference between the two, you need to understand, at a basic level, how search engine algorithms work.
Linking to different relevant pages on your site makes it easier for search engines to crawl everything, and it also keeps visitors engaged for longer. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence.