Are you considering investing in SEO to increase your website traffic? If so, you may want to reconsider. Focusing on SEO at the cost of building real relationships with your audience is a waste of time. Not only that, but you may be making SEO mistakes without even knowing it. Search engines are smart enough to detect how reliable and relevant a website is to your business.
Low-quality links can hurt your SEO, while relevant and high-quality links will boost your presence on the Internet. So, if you want to make a positive change to your online presence, it's time to stop wasting time on SEO and collaborate with an expert. When I founded my company, I had a strategy in mind: build my business with SEO (or search engine optimization). However, I soon realized that focusing on SEO was a waste of time.
The best way to get to the top of Google is to optimize your website with your visitors in mind. This means maintaining high usability, creating engaging content, and answering customer questions. This strategy will work and continue to work when Google makes changes, as it's aligned with its ultimate goal. That said, there are certain SEO strategies that you should avoid, as they can damage your SEO campaign.
When businesses hire an SEO agency, the only metric they focus on is website visitors. At InS, we think outside the box to get the SEO results you want faster, not just with more work, but with smarter work. When it comes to reviewing their SEO strategy, many businesses don't know what SEO is or how it works. Yes, an SEO agency will optimize the website for specific phrases, but ultimately Google has the power in what you do and don't rank for.
If the SEO company is only writing a 300-word article for your company's blog that's similar to other articles they've published before, then there's a good chance you're wasting money on SEO.
